UDC 338.534: 338.51
T. D. Pavlyuk
PRICE FORMATION IN TOURIST SERVICES IN MARKET CONDITIONS
Background: Integral system of price formation that takes into
account possible services and travel products available to consumers, defines
methods of advertising prices, introduces complex commercial discounts,
provides other strategic and tactical methods of regulation has been suggested
as the basis for price formation in travel services. Aims and Objectives: To consider the characteristics of price
formation in tourism, to analyze the pricing mechanism, to determine factors
influencing this process, and to analyze the current pricing methods in market
conditions. Methods: Logical and
comparative analysis, method of grouping. Results:
The article deals with the pricing process of tourist services in market
conditions. Analysis of the pricing mechanism, factors and basic pricing
methods in tourism has been carried out. Conclusion:
The suggested price formation process allows to make possible choice approaches
to pricing in traditional, and most importantly, non-traditional tourist
services and, therefore, form an efficient pricing mechanism of the enterprise.
Keywords: pricing, price, methods of price formation, tourist
activity.
Information about the authors:
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