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S. Shtapauk, G. Shtapauk
LOYALTY PROGRAMS OF
GROCERY RETAIL NETWORKS:
ANALYSIS AND
CLASSIFICATION
Versions
of loyalty programs of domestic grocery retail networks are analysed. Basic
conditions of implementation of each type have been specified. Classification
of loyalty programs has been carried out.
Keywords: retail network,
goods, loyalty program, customers, discount, bonus, volume of sales.
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Main 
