N. Tsarenko
USEFULNESS OF EVENTS OF
CORPORATE CULTURE:
CONCEPT AND APPROACHES TO
EVALUATION
Concepts of
"efficiency" and "usefulness" have been researched. The
concept of ‘utility of a corporate culture event’ has been determined. An
approach to evaluation of a corporate event has been dealt with by introducing
‘a utility index’.
Keywords: corporate culture, efficiency, usefulness, utility activities.
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