N. Tarnavskaya

CHANGING OF THE NATURE AND THE METHOD OF ENTERPRISE

FUNCTIONING AS FACTORS OF INNOVATIVE TYPE DEVELOPMENT

OF ITS COMPETITIVE BEHAVIOR

In this article we explain that changing of the enterprise nature and the competition nature under the conditions of k-society development creates the pre-conditions to form new successful enterprises capable of changing, and this achievement creates additional opportunities to form innovative type of their competitive behavior. Here you can see the author's vision of the innovative type of the enterprise behavior and the mechanisms of its realization through the adaptation to the market or going ahead development.

Keywords: nature of enterprise, nature of competition, changes, innovative type of behavior, adaptation, going ahead development.