P. Petrychenko, E. Rudinskaya, S. Yaromich
The problems of the customers' loyalty increasing
on the market of services
In
this article we study the conception of marketing of relations, analyze two
approaches to define the customers' loyalty, and single out two component
qualities of services and the factor which forms the attitude to service and
price.
Key
words: customers'
loyalty, marketing of relations, characteristics of loyalty, indexes of
loyalty, quality of services, customers' satisfaction.
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