N. Parkhomenko

FORCASTING AND PLANNING OF PRICES AT ENTERPRISE:

TERMINOLOGY ASPECT

Concepts of ‘plan’ and ‘prognosis’ are analyzed and comparison of these terms is given. Processes of prognostication and planning of prices at an enterprise are described. Planning and prognostication of prices have been analyzed in terms of ‘time’, ‘purpose’, resources’, ‘structure’, ‘environment’. Definitions of  prognostic and planned prices are given and the necessity of their calculation is investigated.

Keywords: planning of prices, forecasting of prices, pricing, plan, prognosis