. Bozhkova
DEFINING OF THE DEVELOPMENT STAGES OF THE MARKETING
COMMUNICATIONS MARKET IN UKRAINE
In
this article on the basis of the improved scientific and technical approach to
definition of the development stages of the market we analyze the tendencies of
the advertising market and BTL market in Ukraine. We define turning points of
the development stages of these markets and modern regularity of the expansion
of the communication measures.
Key
words: market, stage, approach, communication, stimulating
of distribution, marketing research, measures, growth rate.
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