UDC 338.486
U. V. Ivanyuk
THEORETICAL BASIS FOR ENTERPRISE FINANCIAL STRATEGIES
Background: In current market conditions the issue of efficient financial
management of the enterprise with relevant factors of internal and external
environments is becoming actual. Financial strategy is an effective planning
and financial management tool for the enterprise under variabile trends and
changing market conditions. Aims and Objectives: To analyze and
summarize theoretical principles of the formation of financial strategies of
enterprises. Methods: Logical and comparative analysis, method of
grouping. Results: Development of enterprise financial strategy should
include development of measures and instruments aimed at creation, distribution
and use of financial resources to ensure the effective use of internal
financial capacity and potential external financial flows with timely
regulation, coordination and control of activities aimed to change
environmental conditions. Conclusion: Companies should set clear goals,
objectives and determine strategy types in building financial strategies.
Keywords: strategy, financial strategy, financial planning, strategic management.
Information about the authors:
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