OF THE STRATEGY BEING REALIZED WITH THE MONITORING OF ENVIRONMENT
Article object: consideration
of proposed aspect of strategic management concerning monitoring the external
environment while implementing enterprise strategy. Research methods: observation, ordering, system-structural
analysis. Main results: It is grounded
to consider mobility as the main idea of enterprise strategic management
ideology. Such mobility is proposed to be understood as the ability of enterprise
management to quick shift from one strategic decisions to other of even to
changing the strategy content in case of significant unpredictable changes in
enterprise activity. The other main idea of enterprise strategic management
ideology is the impossibility to consideration of strategic decisions and
strategy as the finalized managerial product – in modern conditions they are
expected to be changed, added, specified. The new concept of enterprise
strategic management is proposed and grounded. Such concept is the constant
monitoring of external environment, periodical analysis of its results and
basing on their results changing the enterprise implementing strategy. The
content of external environment monitoring in proposed concept (parametrical
monitoring), result purposes and its vectors (production, market, innovations,
investments) according to vectors of enterprise activity description and its
resource providing in diverse enterprise strategies is considered. The
aggregate of indicators and qualitative evaluations based on expert evaluations
methods is proposed for monitoring the external environment by the every of
enterprise strategy vectors.
Keywords: strategic management, strategy,
ideology, concept, monitoring, vector, indicator.
Information about the authors:
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