S. S. Shtapauk
TYPOLOGY OF UNIVERSAL OBJECTS OF RETAIL TRADE
Background: The major aspect
of scientific foundation for the organizational design of trading objects is
the typology of enterprises of retail trade. Aims and Objectives: Specification of typology of objects of
unspecialized retail trade on the basis of objective characteristics. Methods: Similarity method,
classification method. Results:
Existing typology and classification of universal objects of retail trade (ORT)
have been analyzed. The model of consumer behaviour as a basic criterion for
classification has been offered. The approach to classification of universal
objects of retail trade has been developed, according to which four basic
formats of retail trade have been determined. As auxiliary criteria for
typology the primary zone of servicing and sample differentiation have been
singled out. Conclusion: The
suggested specified typology allows to identify univocally specified ORT,
distinguishing them from other similar objects, which allows to admit
similarity of their organizational structure.
Key words: universal object of
retail trade (ORT), a floor space, assortment, the servicing form, model of
Information about the authors:
Shtapauk S.S. – Candidate of Economic Sciences, assistant professor, Management and
Economic Security Department, Volodymyr Dahl East Ukrainian National
University, Luhansk, Ukraine.
1. GOST R 51773-2009. Uslugi
torgovli. Klassifikatsiya predpriyatiy torgovli [Services of trade.
Classification of trade enterprises]. Moscow:
Standartinform, 2010. 14 p.