UDC 65.0(075.8)

S. S. Shtapauk

CLASSIFICATION AND TYPOLOGY OF UNIVERSAL OBJECTS OF RETAIL TRADE

Background: The major aspect of scientific foundation for the organizational design of trading objects is the typology of enterprises of retail trade. Aims and Objectives: Specification of typology of objects of unspecialized retail trade on the basis of objective characteristics. Methods: Similarity method, classification method. Results: Existing typology and classification of universal objects of retail trade (ORT) have been analyzed. The model of consumer behaviour as a basic criterion for classification has been offered. The approach to classification of universal objects of retail trade has been developed, according to which four basic formats of retail trade have been determined. As auxiliary criteria for typology the primary zone of servicing and sample differentiation have been singled out. Conclusion: The suggested specified typology allows to identify univocally specified ORT, distinguishing them from other similar objects, which allows to admit similarity of their organizational structure.

Key words: universal object of retail trade (ORT), a floor space, assortment, the servicing form, model of consumer behaviour.

Information about the authors:

Shtapauk S.S. – Candidate of Economic Sciences, assistant professor, Management and Economic Security Department, Volodymyr Dahl East Ukrainian National University, Luhansk, Ukraine.

ss@lia.lg.ua

Full article 

References

1.   GOST R 51773-2009. Uslugi torgovli. Klassifikatsiya predpriyatiy torgovli [Services of trade. Classification of trade enterprises]. Moscow: Standartinform, 2010. 14 p.