APPROACH TO EVALUATION OF EXTERNAL
ENVIRONMENT OF LOCAL ENTERPRISES, INVOLVED IN FOREIGN-ECONOMIC ACTIVITY
Background: In a constantly changing environment of enterprises, engaged in foreign economic activity, an appropriate attention should be given to the evaluation of external influence factors. Aims and Objectives: To provide the approach to
evaluation of external environment
of local enterprises, involved in foreign-economic activity. Results: Article describes the necessity for integrated evaluating of factors influenced the external environment of local enterprises, which
contributes to the effective implementation of foreign-economic activity. The purpose of the article is to develop approaches to the assessment of external environment that reflects the values of influence factors, adjusted in accordance with their importance to other environmental factors, and to analyze their impact on local enterprises-subjects of foreign-economic activity in the interaction of external markets. Conclusion: Prior to the
foreign-economic activities, it is necessary to take reasonable and systematic
planning decisions based on integrated assessment of the possible factors
affecting the environment, enterprise management staff
significantly minimize the likelihood of risk.
enterprise, approach, integrated assessment, factors,
Information about the authors:
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Ternopil: TNEU, 2011, pp. 148-150.