I. Trunina
METHODS FOR
DETERMINING THE LEVEL OF COMPETITIVE ADVANTAGE
WHILE ENSURING
THE COMPETITIVENESS OF BUSINESS
In a competitive
environment and economic crisis developments a company needs to develop new
competitive advantages. In this paper methods for determining the level of
competitive advantage necessary for ensuring the competitiveness of a business
have been dwelt on.
Keywords: competition,
competitive edges, enterprise, competitiveness, entrepreneurial activity.
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