ANALYSIS OF CONDITIONS OF THE STRATEGIC PLANNING ACTIVITY
OF ENTERPRISES IN THE CONFECTIONERY INDUSTRY
The article analyzes the main conditions of
strategic planning of activity of CJSC «AVK». It has been shown that stability
is a necessary condition for the effective functioning of confectionery
enterprises and maturity of the
industry, capital intensity and a large size of enterprises of the
confectionery industry favor their effectiveness.
enterprise, strategic planning, condition, confectionery industry.