L.
Chikalova
Creating the tourist product on the regional
level
The types of tourist are considered. The matrix to identify the
abilities of regional tourist product to meet the recreation needs of different
types of tourists is built. The portrait of average tourist, for whom the
regional tourist product of Serpuhov can meet his needs, is formed. The
internal elements of tourist product are considered. It is shown the expedience
of consolidation for separate touristic places of interest in the system of
recreation and entertainment.
Keywords: tourist, tourist product, region, sight.
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