D. Voronkov
MEETING CRITERIA FOR SUCCESSFUL
STRATEGIC
CHANGES AT AN ENTERPRISE
Choice of criteria for successful
strategic changes at an industrial enterprise has been substantiated. The
concept of potential changes and its structure are given. Cognitive model of potential
changes has been developed; dynamics of its indicators based on criteria of
competitiveness and market value have been researched. Procedure of
determination of potential changes at an enterprise has been developed on
principles of mathematical modeling.
Keywords: strategic changes, criteria, competitiveness, market value, potential
of changes, modeling, indicators, procedure.
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